VMPL
New Delhi [India], May 10: Adda247, India’s premier multilingual learning platform backed by Google, Westbridge, Info Edge, and Asha Impact has launched a Mother’s Day campaign titled “Maa ka Sapna, Aapka Selection”, celebrating the selfless dreams of mothers who quietly power their children’s success.
The campaign shines a light on the pivotal role mothers play in shaping every aspirant’s journey — from pushing them to study harder, being their emotional support, facing social pressures and yet silently praying for their selection day and night. At the heart of the campaign is an emotional video that captures these everyday yet extraordinary moments that often go unnoticed.
As part of the campaign, Adda247 has released a short film that celebrates the emotional journey of mothers whose life revolves around their child’s government exam preparation.
Watch the campaign video here:
https://youtube.com/shorts/i1eIU_XqryE
Anil Nagar, Founder & CEO, Adda247 said, “Every selection is not just a student’s achievement, it’s a mother’s dream coming true. This campaign is a tribute to the millions of mothers who believe in their children’s potential more than anyone else.”
The campaign reinforces Adda247’s mission to democratize access to education and empower students from Bharat, where a government job is often more than a goal; it’s a family’s hope, and a mother’s biggest aspiration.
About Adda247
Adda247 is India’s top multilingual edtech platform, offering online courses for over 500 exams and backed by investors like Westbridge, Google, Info Edge, Asha Impact and more. Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 aims to make education affordable for over 500 million learners across Bharat, tier-3 & 4 cities, and rural India.
With courses in 12 Indian languages and innovative technology for low bandwidth, Adda247 serves over 40 million monthly users and has 2 million students enrolled in its premium courses. Their offerings include Live Online Classes, On-demand video courses, mock Tests, e-books, and books, all tailored for specific exam preparations. Adda247 is dedicated to fostering accessibility and affordability in education, along with now focusing on employability. Adda247 has made notable brand acquisitions such as StudyIQ, PrepInsta, and Ekagrata CA that address specific student needs.
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